AFY Gina Newell - Biz-Card V1 - 2961

home, you should have showings within the first few days on the market and offers soon thereafter.

PERCEIVED VALUE

If the perceived value of your home is greater than the actual price, people are more willing to put in an offer. This means marketing the home to match a buyer’s perception or specific needs. A real estate agent can find out a buyer’s "sweet spot," and tailor their marketing efforts in that way.

SELLING BY SHOWING OFF

Before the Internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below it. Today, the reverse is true. Recent studies show that 89% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, find homes that appeal to them, perhaps attend an Open House, and then contact a real estate agent. Beautiful, engaging, photos of homes, inside and out, make the best first impression. Online marketing through professional photographs is one of the most important ways to market your home. Video tours are an important tool to weed out window shoppers or to limit in-person showings. I include professional photograhy and video tours in all my listings.

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