CHAPTER 1 Why Should You Read This Book? ead This Book?
Ever wonder why one house flies off the market while another—same style, same neighborhood—just sits?
Or why one seller walks away with $202,000, while the nearly identical house down the street only brings in $188,000? It doesn’t seem fair, right? But it happens all the time—in every type of market, in every corner of the country. Here’s the truth: homes don’t sell for more money by accident. There’s no magic trick, no lucky break. When a house sells quickly and for top dollar, it’s because there was a plan in place. Strategy matters. The right techniques—ones the smartest sellers and sharpest agents use—can completely change your outcome. A few small shifts in how you prepare, price, and present your home can mean the difference between sitting on the market or cashing in at the closing table. In the chapters ahead, I’ll walk you through those strategies, with real examples of how they’ve worked for my clients. You’ll see how homes that once struggled to sell were repositioned, marketed correctly, and went under contract faster—and for more money. If you take the time to follow the same formula, you’ll set yourself up for success, too. Thank you for letting me guide you through this. My goal is 1
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