CHAPTER 8 How to Market Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concerned real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help in understanding what determines the price and market value of a home—specifically, yo ur ho me. Real estate is always in demand because homeownership remains a cherished asset—we do not live in caves or nomadic tents. Housing is a necessity, and well-maintained, well-presented homes will always attract interest. With limited inventory in many areas, real estate remains a valuable and enduring commodity, making it one of the most reliable investments over time. Furthermore, your home is unique. There is no other exactly like it. Whatever individuality you have created within your property makes it stand apart from your neighbors’ homes. There are no set rules of when to sell because homes are not 46
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