Sandra D. Bruschi, REALTOR® - SELLING SECRETS YOU CAN'T AFFORD TO MISS

The most crucial time for your home is the first 10 days on the market. Once your home is on the MLS, you will see how much interest is generated. If your price is too high, buyers will pass you by because the home is out of their price range or overpriced compared to similar homes in the area. By the time you decide to lower the price, they have moved on to other properties. As your home sits on the market, buyers will wonder why it hasn’t sold and may assume there’s something wrong with it. Price it correctly from the start to generate interest and gain attention from buyers to sell faster. Unrealistic pricing costs money in the long run.

Un-rushed High Pricing

Even if you’re not in a rush to sell, listing your home at an inflated price to 'test the market' is rarely a smart strategy. Serious buyers often spend months searching and focus on new listings—not ones that have gone stale or raise concerns about potential issues. Counting on the market to shift in your favor can also be risky, especially if local prices are trending downward. By pricing your home based on current market values and recently closed comparable sales, you increase your chances of selling faster—and for a better price.

Price Dropping

One common pricing mistake is listing your home well above comparable properties, planning to reduce the price if it doesn’t sell after a few months. While that might work in a stable or rising market, it can backfire in a declining one—forcing you to make even deeper price cuts just to stay competitive. Price your home competitively from the start. Stay informed about current market conditions, and work closely with your real estate agent to determine fair market value based on recent

55

Powered by