CHAPTER 15 Why Hiring the Right Agent Matt ht Agent Matters Selling a home is more than a transaction—it’s a major life event. Whether you're moving up, downsizing, relocating, or making a strategic investment move, the sale of your property deserves the same level of precision, care, and expertise as any major financial decision. You’ve now learned about pricing, staging, marketing, and negotiation. But executing each of these steps strategically, professionally, and profitably is what sets a successful sale apart from a stressful one. That’s where your real estate agent comes in.
YOUR TRUSTED PARTNER IN THE P TNER IN THE PROCESS
From the moment you decide to sell to the day you hand over the keys, your real estate professional is your advocate, advisor, and strategist. Your agent is responsible for: • Accurately pricing your home based on current market data • Presenting it in its best light to attract qualified buyers • Marketing it through powerful, tech-forward channels • Coordinating all showings and buyer feedback • Managing the negotiation process to protect your best interests • Guiding you through inspections, appraisals, contingencies, and closing At every stage, your agent is proactively solving problems,
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