When the owner saw the $1,000 invoice, he became mad as a hornet! He called the expert and confronted him about the bill. “You were only there for 15 minutes! How dare you charge me $1,000!” he demanded. The expert agreed to send a new bill, which arrived the next day.
The bill was itemized as follows:
• Tapping the valve: $5.00 • Knowing where to tap: $995.00 • Total: $1,000.00 + HST
Specialized Knowledge is one of the most valuable resources in the world. Fortunately for you, I have specialized knowledge. I know how to sell homes for more money. I know precisely where to “tap the valve” and solve any problems that come up. In fact, you will usually make more money when you hire me to sell your house. The increase in profits is usually enough to pay my commission, and then some. Here’s how you make money hiring me. I save you countless hours chasing down surveys, handling inspections, etc. What is your time worth? If it isn’t worth anything, you should sell your home yourself, but I know your time is valuable. I know from personal experience that most homeowners are successful, hardworking individuals. You have probably spent many hours developing specialized knowledge in your profession. An outsider might look at what you do and think it’s easy. Only you know the intricacies of what your profession requires to be done well.
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