Professional listing agents’ careers depend on their ethics and ability to build relationships with clients and the community they serve. Agents looking to make easy money rarely go to the effort of establishing a solid marketing plan or work at strategic pricing. Here are some traits to look for when hiring a listing agent. Is he or she… Full-time? You want to make sure you hire someone who is going to give you a full-time effort. Current? Is the listing agent up to date with the latest housing trends so he/she can serve you effectively? Connected? Does the listing agent have the necessary contacts who can assist in every phase of selling your home? A network of connections includes home inspectors, quality service people, other brokers, and county officials. Knowledgeable? Is the listing agent familiar with the current market and able to price your home strategically? Does he/she know what is unique about your neighborhood to distinguish your home from the competition? Does he/she know what to highlight in your area to attract buyers?
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