You should also keep in mind that choosing a real estate agent simply because they are a friend or family member, without asking questions related to the selling process and how they will successfully market the home, could be a costly mistake. Don't get me wrong, friends and family can be great candidates because you know and trust them; however, you need to make sure that they are competent listing agents who can effectively market and sell your home for top dollar with minimal stress. Please, remember that you have no obligation to any listing agent, you only have an obligation to yourself to choose a competent listing agent who will guarantee you the highest price and the best conditions when selling your home. Buying a home is an emotional decision, and successful listing agents incorporate emotion into their Marketing Strategy and expose it through several avenues to drive higher demand, more demand means more home buyers, and with more buyers, there's a potential for a higher sales price in a shorter period of time. Please note that anyone can list your home on the market, but not everyone will sell it fast for top dollar with the least amount of stress and frustration, the fact is that selling a home involves more than just taking some photos and posting them on the MLS (Multiple Listing Services), even in a seller's market, proper Home Preparation and a proven Marketing Plan are crucial to increase your chances of selling your home fast for top dollar and successful Listing Agent excel in both areas, driving higher demand and increasing the chances of a higher sales price in a shorter period of time.
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