CHAPTER 11 Finding Buyers in an E ers in an Evolving Real Estate Landscape
In today's dynamic real estate market, where technology plays a pivotal role, pricing your home strategically and implementing an effective marketing plan are crucial steps in finding buyers. However, with the abundance of online resources available, simply listing your home and waiting for inquiries is no longer enough. To stand out from the competition and attract the right buyers, you need to go the extra mile.
Leveraging the Power of Online Platforms
According to recent statistics from the National Association of Realtors®, 95% of buyers utilized online tools during their home search, and 87% of recent home purchases involved a real estate agent or broker. These statistics highlight the importance of a strong online presence for your listing. Ensure your home is visible on websites frequented by potential buyers, such as One Key MLS, Zillow, Trulia, and Realtor.com. These platforms allow buyers to filter their searches based on specific criteria, such as schools, neighborhoods, and subdivisions, making it easier for your home to reach the right audience. 42
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