the 20% of your home’s features that make it special. The remaining 80% of your home still affects the buyer’s decision, so don’t neglect it, but in photographs, and showings, feature the elements that make your home special. Keep in mind, your selling point won’t be the common features your home shares with the other properties on the market. Instead, use your home’s unique features to grab the attention of buyers who are interested in those distinctive attributes.
THE UNIQUE 80/20 PLATINUM PROCESS RULE: The Reverse Engineering the sale of your home
The Platinum Process home selling practices differ from current selling practices. Most agents busy themselves with no result creating activities after they place your listing on the market, with little to no time spent on critical preparation and positioning phase in the pre-listing stage. You don't get a second chance at a bad start. I focus on the end goal in mind, proactively addressing issues before the listing. Critical preparation and positioning are essential for a successful sale. Hence why 80% of my expertise and time is spent on the pre-listing phase!
SELLER’S STORY
When Cam and Kate listed their home, they needed a buyer who wasn’t concerned that the house was on an unpaved road. Though the home was over 10 years old, the interior was updated with fresh, neutral wall colors and carpeting to look brand new. The towering trees and established yard gave the home a welcoming appeal. The buyer had also looked at a home within just a few kilometres of Cam and Kate’s that had towering trees, as well as a koi pond and patio. This home was comparable in interior and exterior, but 14
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