The agent is, first, an expert professional marketer who knows and uses marketing tips and tricks. A good agent will do many things, including: + + Hire a photographer to get some professional pictures of your estate. + + Look for potential buyers and keep them engaged. + + Network with many brokers and agents to increase the number of potential buyers. + + Use the web and other tools to create a virtual tour for the purchasers. + + Provide answers to buyers’ questions immediately and manage the visits of your house. The agent will also become an expert on your property and ask you questions to know the best features of your home and to increase the probability of selling at a higher price. Further, the agent is able to understand the character/nature of potential buyers only after a few phrases, and then they can use the best way to communicate with them. This is a key point, because too often, if you use the wrong words, you lose the potential buyer. Communication is very important. The agent also knows how to set up the visual aspect and presentation of the property. They know what to look for in prospective sales, and they can approach buyers professionally. POINTS TO REMEMBER: ; ; Homes sit on the market and expire for many reasons. ; ; Price, condition, presentation, showings, the market, location, marketing, and the agent are all factors. ; ; Learn what may have contributed to your home expiring and not selling, and what you can do differently. • • •
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