CHAPTER 6
IS YOUR REAL ESTATE AGENT MEETING YOUR NEEDS? If your home expired after sitting on the market, there’s a good chance your real estate agent fell short. Much of the home-selling and home- buying process depends on the agent. With tough competition and an unpredictable economy, it’s important to note a few key factors in selecting the right real estate agent who will meet your needs and guarantee you a profit. Many home sellers hire new-to-the-business real estate agents, perhaps because they know them personally, or through a referral, or because their commission rate is lower. However, what a newbie might offer in giving you a “deal” or a “personal touch,” they generally lack in experience and quality.
COMMON MISTAKES OTHER REAL ESTATE AGENTS MAKE • They don’t devise business plans or strategies. A specific business plan and marketing strategy should be created for your house. • They tend not to specialize. Fresh real
estate agents tend to go for buyers/renters first—not sellers.They do this beforemoving on to listing homes, after they’ve completed just
a few transactions without specializing. As a home seller, you need a marketing and budget plan, which less-experienced agents might not be able to provide.
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