CHAPTER 1
WHY YOUR LISTING EXPIRED AND DIDN’T SELL Your well-kept and decently priced home was on the market and expired. So, what went wrong? Chances are, there was more than one factor at play. But just because your home expired, doesn’t mean you can’t sell it. Don’t give up! Read on to learn: 1) Home-selling mistakes that can cost you; 2) The worth of a good real estate agency; 3) Changes you can make to increase your chances of selling; and 4) Negotiating and closing the deal. First, let’s take a look at the most common reasons for unsuccessful listings: + + Price + + Condition + + Presentation
+ + Lack of Showings + + Housing Market + + Location
+ + Marketing + + Your Agent
#1. PRICE It seems obvious, but price is one of the key points for a make-or-break deal. Listing your home correctly and strategically—at the right price and the right time—works like a magnet. It attracts customers. Call a real estate expert to understand current market prices and how other properties are selling in your area. If you’re not convinced, you can contact other real estate experts for confirmation; second opinions never hurt. In any case, don’t just listen to and take the advice of one expert.
2
Powered by FlippingBook