The home buyer based his decision to buy on the window view from the hillside. The 20% of the home’s features motivated him to offer full price on the spot. Such is the power of the 80/20 rule. In some cases, the 80/20 rule may help people make a sale without even conducting a showing. The house in the following example had languished on the market for months. Unlike the previous home, this one was attractive. On the contrary, it was a brand-new, custom-built home. It sat on the market for over seven months without a single offer. The builder hired a Realtor who knew the importance of finding that one special feature. She drove out to give the house a thorough investigation and discovered what the property had that the competition did not. The house had a 5-acre yard. Other houses being sold in the area had 1-2-acre lots. Not only was the yard bigger, but it was also more private than the other properties. The Realtor marketed the property highlighting the 5 acres along with a description of the house. Because the house was no longer the main selling point, interest in the property increased.
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