• Likely, home shoppers will lump the home with like- priced homes, knowing they can buy anytime between $290,000-$300,000. • The “underpricing generates interest” approach. Underpricing at $280,000 is to motivate buyers and create a bidding war. The goal is to create tons of activity and multiple offers that give you the best return on your investment not only monetarily but also in the shortest time frame. • I am not attached to either approach, however, this is the one I recommend. My goal is to provide you with options to get what you want. Knowing what you know now, which approach will you use?
THE COMPARATIVE MARKET ANALYSIS (CMA)
When it comes to finding a buyer, pricing your home based off of comparable real-priced sales is crucial to making the sale. The CMA is imperative to pricing strategically. When you ask for one from a real estate professional, like myself, be sure to review the analysis, ask questions, and get explanations. If completed correctly, this comparison report not only gives you a great listing price but also reduces the chance of your home being under- appraised. If you have a well-priced home, you should be showing within the first few days on the market. Offers should come within the first few days or weeks, depending on your specific area.
PERCEIVED VALUE
If the perceived value of your home by a potential buyer is greater
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