Authorify - Sell Your Home For More Money Book Preview

sold at a higher price.

When it comes to acquiring real estate, most prospective buyers imagine or think they can overlook empty rooms or poor décor and see only potential, but they really can’t. This is the main reason that successful builders use model suites and model homes to sell their projects. The sole purpose of this is to make it easy for prospective buyers to envision how they’ll live in the house. It gives an example of the type of comfort and life that these prospective buyers can have in the house.

WHY CHANGING THINGS AND MAKING SMALL IMPROVEMENTS CAN GAIN YOU THOUSANDS

Experienced home sellers discover that the same principles from modeling a home are also useful in the resale market; therefore, they rely on professional home stagers to ensure they sell at a higher price and get off the market quickly. When hunting for a house, home buyers start with a reasonable list of prospective properties, but the house they buy is often chosen mainly for emotional reasons (except for investment properties, for which they have no plans of inhabiting). The goal of staging a project is to ensure prospective buyers see the great possibilities that owning the house will bring them. The prospective buyer can walk into the home and experience that “Finally, here’s my dream home!” feeling.

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