Authorify - Sell Your Home For More Money Book Preview

have as he or she comes up the driveway. You should plan on spending a little money here. Consider painting your doors and trimming your yard, getting some new plants, or even adding something extra like a decorative fountain. Creating a positive first impression will have a big impact on how your buyers will view the rest of your home and will affect the price in a positive way, as well.

NEUTRALIZATION AND DEPERSONALIZATION

This largely falls under the heading of internal staging; however, as the most important part of the staging process, it deserves a separate mention. You no doubt have heard of decluttering. That’s what this is, but focus on the items that are uniquely yours. As you can imagine, it doesn’t cost much. If you don’t have an “out-of-the-way” place in your home to store boxes, a storage unit will run $50-$100 a month. Keep in mind that if your home is staged properly, you needn’t worry about the expenditure for more than a month or two. The benefit is that decluttering preps the home in such a way that your mark is minimized as much as possible, allowing the buyers to visualize themselves in the home. In fact, 81% of agents report that staging accomplishes exactly that, and the more easily a buyer can see themselves in your home — the easier the home is to sell.

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