this book to provide some of that comfort without the direct stressors of salesperson-to-person contact, allowing you — someone interested in potentially selling a home — to learn, reflect, and consider leisurely. At the end of this book, you’ll find material on why you should consider professional services in selling your home. We want the prospective or active home seller to independently achieve a better understanding of the home-selling process without stress, while getting to know the professional services we provide. we’ve also provided actionable insight into how best to market your home and avoid critical mistakes.
HOW TO LOOSE $36,000 ON A HOME SALE: NOT ALL HOME SALES ARE EQUAL
Now, We're going to introduce our Big Idea, the main premise of this book. There’s a widespread myth that any home will sell within a narrow price range compared to other more-or-less comparable homes in the market at the same time in the same area. Allow us to shatter that myth to pieces. No, everyone does not sell their home basically for the same price, and it’s not, like they say, all location, location, location. It is anything but that! You can sell your home for more profit than someone else might sell the same piece of property, or sell a comparable home in the same neighborhood for a significant price difference from what the owner of that home sells it for. It’s what you do before to make the sale that determines how much, and that is the Big Idea of this book — how to maximize your sale potential.
Let’s put this into an example to drive the point home.
3
Powered by FlippingBook