outdated or not working, so if you invest $200 in a doorbell equipped with a camera and speaker, you will gain the approval of home shoppers who are looking for security measures. Curb appeal is one of the most essential elements in selling your home quickly and successfully. You can create interest in your home before buyers even step out of the car, even if they didn’t think they were looking for a home like yours. If you put money into cleaning up the outside of your home, buyers will be far more likely to want to see the inside. Your home’s curb appeal draws buyers in, maintains their interest, and sets your home apart from the competition. Remember that unless you are willing to lower your home’s price well below market value, prospective homebuyers typically won’t want to take on a major renovation project.
PSYCHOGRAPHICS
Another factor that pairs with curb appeal and is important to consider when listing your home is psychographics. Psychographics is the study of and use of data which classifies the people within a market according to their attitudes, aspirations and other psychological criteria. While demographics are invaluable in determining the financial feasibility of a site, psychographic data helps differentiate between a good location and a great one. Psychographics helps explain and use the psychological interests of buyers to match them to real estate that meets their interests. There are three large types of real estate buyers and homeowners, and I’ll include a loose overview of each but keep
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