home, you should be showing within the first few days on the market. Offers should come within weeks.
PERCEIVED VALUE
If the perceived value of your home by a potential buyer is greater than the actual price, the more willing he or she is to buy. The urgency to buy disappears, the closer the price and perceived value are. This means marketing the home to match the buyer’s specific needs and desires. A real estate agent can help you know the buyer’s hot buttons, so that marketing and presentation can be tailored accordingly.
SELLING BY SHOWING OFF
Before the internet, cell phones, and social media, agents and looked at homes through a local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. The photo was insignificant compared to the information provided below it. Today, the reverse is true. Photographs have become the most effective way to attract future homeowners. Recent studies show that 89% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, finding homes that appeal to them, and then contact a Realtor. Beautiful engaging photos of homes inside and out make the best first impressions. Online marketing through photographs is one of the most important ways to market your home. Listing photography is a great tool for showing off the best features of your home. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves being comfortable and living happily in your home. By focusing on the unique aspects of your home — like large rooms with great views or amazing architectural features — you can generate genuine
52
Powered by FlippingBook