one chance to make that all-important first impression with the buyer.
SELECTING THE WR G THE WRONG AGENT
Many sellers don't understand just how important it is to hire the right agent. They choose to work with an agent who sold the home down the street, or who sent them a postcard or other mailing piece, or who was referred to them, or who tells them the highest price, or offers the lowest fee. There are several factors in choosing the right agent, including: • Years in business • Proven track record (Sales Price to List Price Ratio) • Customized marketing plan
• Top-tier strategies to generate multiple offers • Expert negotiation skills (MCNE designation)
WHY SHOULD THES ULD THESE STORIES MATTER TO YOU?
Do you see how important it is to know the true value of your home? Moral of the story: Anyone can lose money in the real estate market. A seller unfamiliar with the ever-changing market risks selling the home for less than it’s worth or losing a sale because of incorrect pricing at listing. In most cases, sellers never even realize it. Pricing errors happen to private sellers all the time. Knowing the home’s true value protects you from overpricing and ending up with less money. Hiring the right agent with a proven marketing plan and track record will be key to getting the results you are hoping for. Putting the home in top condition for the market will generate more showings. Hiring the right agent, pricing the home properly and having it 'Show Ready' will give you the best chance for selling your home for top dollar.
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