CHAPTER 15 Why Hire an Agent? e an Agent?
This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home through online or traditional marketing and advertising channels, without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that roil the markets. There are weeks of 300-point gains and of 400-point losses. Ask yourself would you go into a courtroom without a lawyer or go to the doctor's office and you are the doctor? Yes, there is WebMD and Rocket Lawyer however both respectively are curated by professionals, a doctor and a lawyer. After you self- diagnose or fill in the blanks on a document most often people still call a professional. FSBO founder used a realtor to sell his very own condo. That's right even the founder of For Sale By Owner used a real estate agent. According to business.time.com, FSBOs are just owners who have unrealistic expectations of how easy it is to sell a property — why, just list it on the Internet and the buyers will come, they theorize. That’s why it was a sweet tale for every real estate agent to hear that Colby Sambrotto, one of the founders of Internet listing site ForSaleByOwner.com, ended up hiring a real estate agent to sell his $2 million condo. 100
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