CHAPTER 5 Staging Real and Virtual eal and Virtual
When a real estate professional talks about staging, they are referring to the art of making a home’s interior look desirable to a potential buyer thereby making it as visually appealing as possible to sell a property more quickly. Creating an appealing home — one that prospective buyers can envision themselves living in — is the best investment in the sales effort. Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. This strategy is effective in any market, in any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money.
Staging the home will:
1. Distinguish it from the competition 2. Attract top dollar from homebuyers 3. Provide a visual edge over the competition
Staging also includes decluttering, decluttering: removing unnecessary items from a home. Stagers know to remove personal pictures, make colors neutral, removal of carpet among other key components. Not every buyer is going to love that unique porcelain hand collection, silver bullet collection, or fuchsia flamingo bathroom wallpaper. 26
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