CHAPTER 7 The Three D's
DEPERSONALIZE
Staging is readying the home to show to potential buyers; you must encourage them to visualize living in the home itself, not in your home. Depersonalizing the home involves removing your personal items, SUCH AS PHOTOS, TROPHIES, AND COLLECTIBLES. This is unless you have a one of a kind Mark Rothko as a center piece on your wall and it makes the home that much more desirable. Knick knacks and wall decor are also personal taste items that may distract buyers from seeing the home as theirs. It’s not personal, but not many people will appreciate your beer can collection, antique kitchen accessories, overstuffed closets, old school VHS/CD/DVD/records collection, and general clutter, except you. Simplify and neutralize your home as if it were a model home because that’s exactly what it is while it’s on the market. Well known architect Norman Foster said, As an architect you design for the present, with an awareness of the past, for a future which is essentially unknown.” – Norman Foster
“Less is more.” – Mies van der Rohe
"Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds." – Barbara Corcoran 46
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