CHAPTER 8 MARKETING YOUR HOME OUR HOME
The purpose of this book is to provide insight and guidance on how to sell a home quickly and for more money. Previous chapters concentrated on real estate sales terminology and concepts, with a heavy emphasis on the do's-and-don’ts of getting a home listing ready for the most effective presentation, and thus price. The goal of upcoming chapters is to help in understanding what determines the price and market value of a home — specifically, your home. Despite the term “buyer’s market,” understand that it’s always a “seller’s market,” too. Homes are necessary, and homeownership is cherished. People do not live under rocks or tents. Real estate is a commodity that will remain so . Further, your home is one of a kind. Does your home hold a unique story, a characteristic, unparalleled to other homes in the area? Was it once owned by Gwyneth Paltrow, was it designed by famed architects McKim, Mead and White? Did The Jefferson’s live next door? Ask yourself what is unique about my home? Were your neighbors once the founder of 1-800 Got Junk, is it within walking distance to the New York Jets training facility? Is there a wine cellar hidden within the walls behind a secret door? There is no other exactly like it. Whatever individuality you have created within your property makes it stand apart from your neighbors’ homes-find it and market it. A two bedroom, two bath home in Lake Worth, Florida went on the market in August and was in a bidding war by mid September for more than the original asking price of $100k. The 52
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