their lifestyle. This will help eliminate uninterested shoppers.
FAIR HOUSING
National Association of Realtors (NAR) opposes discrimination in housing based on race, color, religion, sex, handicap, familial status sexual orientation, gender identity, and national origin. This policy is embodied in NAR's Code of Ethics. NAR also authorizes sanctions in response to a finding that a member has violated any fair housing law, including local and state laws that prohibit discrimination based on sexual orientation or gender identity. NAR policy is to support equal opportunity on the basis of sexual orientation and gender identity and the NAR Code of Ethics was amended in 2010 and 2013, to include this updated policy in the Code of Ethics. On November 13, 2020, NAR's Board of Directors strengthened REALTORS®’ commitment to upholding fair housing ideals, approving a series of recommendations from NAR’s Professional Standards Committee that extend the application of Article 10 of the Code of Ethics to discriminatory speech and conduct outside of members’ real estate practices. However sellers are not held to the same standards as licensed real estate professionals, be careful not to discriminate if a buyer feels discrimination it can cause a problem. GIVE YOUR HOME A “YOUTUBE” TOUR A YouTube tour shows the buyer a personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties, and make sure your real estate agent is doing the same. Insist that your agent get it on his or her company’s website.
Further, make sure that you utilize marketing vehicles beyond
81
Powered by FlippingBook