POSSIBLE THINGS TO EMPHASIZE • A private location. Homes that sit far back on the lot, next to an empty lot, or partially concealed by trees appeal to buyers who want to unwind away from the sight and sound of neighbours and street noise. • A big, shady backyard. If you have a larger backyard than your neighbours do, use that to your advantage. People like to have extra room for kids, pets, and entertaining, with lots of trees for shade. • A fenced-in backyard. People with kids and pets flock to homes with fenced-in backyards. • Additional unique attributes. You can also market a finished basement, large attic, an extra-large garage, swimming pool, hot tub, or anything else that makes your home stand out. CAPITALIZING ON THE 20% DIFFERENCE AND MARKETING YOUR HOUSE’S BEST FEATURES By following the 80/20 rule your home will not attract people who are not interested. Instead, your home will attract buyers who are motivated to make a purchase. Your home will not have to be shown as often. Take the time to uncover your home’s most attractive and unique features and make sure they shine. Compare your house with others in the neighbourhood to see what makes yours stand out. If it’s a backyard pool, make sure it sparkles. If it’s a veranda-style porch, clean off the grime and make sure it overlooks a well- manicured backyard. If you have a garden, work on it every day to make sure it is the most beautiful on the block. Every house has potential. It just takes a little creativity and elbow grease to get the unique features to stand out and draw the attention the 80/20 rule demands.
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