THE POWER OF STAGING A HOME: Consider these statistics according to a 2021 survey by Canadian Association of Realtors®. • 82% of buyers agents said a staged home made it easier for buyers to visualize the property as their future home. • Homes staged prior to listing sold 79% faster than homes that are not staged. STAGING VS. NON-STAGED CASE STUDY Dear Reader, I wanted to give you the most convincing proof possible. Many people find it hard to believe that the simple act of staging helps one home sell for more than another, similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money where only one of the two houses was staged. The clearest example I could find was in the case of these two listings. This development has 200 equivalent townhouses. Every single townhome in the neighbourhood is three stories with three bedrooms and three bathrooms. Every unit has the same floor plan. I looked for two sales there, and found these: Townhome A sold on August 26. Townhome B (5 doors down) sold on July 26, for 40,000 dollars
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