CHAPTER 4 Creating Curb Appeal b Appeal
Someone said, “a stunning first impression was not the same thing as love at first sight. But surely it was an invitation to consider the matter.” This could not be truer than in selling a home. First impressions matter. Sometimes they are everything. Nothing sets the tone of a relationship or transaction more than first impressions. So, consider what a potential homebuyer may think as he or she drives up to your property for the very first time. Think of “curb appeal” as the home seller’s shop window. Like a tourist picking a lunch place on a busy avenue, it’s either the outside presentation or, as we saw prior in the 80/20 rule discussion, some particular feature that brings in the customers. For the tourist, it is the way the place looks (“curb appeal”) or the clams they serve a specific desired type of food. You do not have a lot of time to establish curb appeal interest with a prospective homebuyer. Whether cruising the web to view online photos from across the country or cruising by your home in the family SUV, home shoppers will decide at a glance whether they want to see more. Creating curb appeal is essential to attracting interest in your home. How your home looks from the road is so persuasive that a well-prepared house may catch the attention of buyers who did not find the written description particularly compelling, or a neglected house can cause a buyer previously excited by a printed or online marketing listing a specific desired feature to cruise right by. 18
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