meet their other criteria. A bachelor may not be interested in living near children, even though a two-story home with a garage is what he’s looking for. By design, websites should direct buyers to homes that meet their lifestyle, thus eliminating uninterested shoppers.
GIVE YOUR HOME A “ONLINE” TOUR
Talk with your agent about posting an online tour of your home linked to most major search engines. Be concerned if your agent can't do this. In today's real estate environment, it is imperative this type of video gets out there. Links to the video and/or QR codes (Quick Response codes) should be sent to all interested parties. Insist that your agent gets going on this effort as soon as your home hits the market. Further, make sure that, in this Information Age, you utilize marketing vehicles beyond traditional REALTOR© networks. Research has shown that four out of five homebuyers start their search online. The 6 best home search websites of 2023 are:
· Best Overall: Zillow · Most Accurate: Realtor.com · Best Mobile App: Trulia · Best for Foreclosures: Foreclosure.com · Best for Renting: Apartments.com · Best for For Sale By Owner: FSBO.com
Make sure you ask any agent who would like to list your home if they have an aggressive online marketing plan. You want to assure yourself that your agent is up to date on modern social media advertising strategies. You want to maximize your overall exposure as well as generate interest from your target market.
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