CHAPTER 11 Finding Buyers
You now understand the importance of pricing, and how real estate today is largely driven by technology. How do you find buyers? The two most valuable tools for finding ready buyers are the previously covered strategic pricing and aggressive marketing plan. According to recent National Association of REALTORS® surveys, 95% of buyers used online tools in the home search process, and 87% recently bought their home through a
real estate agent or broker.
GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube tour shows the buyer a personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties, and make sure your real estate agent is doing the same. Furthermore, make sure that you utilize marketing vehicles beyond traditional agent networks. Two out of three buyers start their searches online.
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