address any marketing need is an asset to you. • Tech-savvy? Agents well-versed in the latest technology for marketing homes should have a website, social media setup, user-friendly home search options, and quality presentations online with high-resolution images of homes, as well as videos and slide shows. Some real estate agencies even have smart-phone applications. A professional real estate agent wears many hats. They must be proficient in marketing, negotiating, consultation, legalities, property taxes, and, most of all, gaining the trust of their clients. An agent who will meet your specific needs is certainly worth the commission he/she will earn. Having an agent represent you in your home sale benefits you. Agents negotiate from a different vantage. Unlike most buyers and sellers, they can remove themselves from the emotional aspects of the transaction. Agents are more proficient in negotiating because conducting negotiations is a regular part of their professional work and practice has honed their skills. It’s part of the real estate agent job description and training. Good agents are not simply go-between messengers delivering buyer’s offers to sellers and carrying counter offers back and forth. They are professionals who are trained to advise their client on their options and the consequences of their choices and then present their client’s case in the best light while holding client information confidential from competing interests. The real estate agent can be a buffer between seller and buyer, keeping the transaction professional and “at arm’s length.” This is important in the negotiation phase when emotions are liable to be at their highest. The real estate agent can further assist by filtering all those phone calls that lead to nowhere from bargain hunters and real estate window-shoppers.
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