Tested Sentences That Sell - Authorify

The Right Way to Sell a Man Hose for His Wife

CLERK: “Good morning.”

CUSTOMER: “Good morning.” (Looks at hose on counter.)

CLERK: “They are lovely hose, aren‟t they?”

CUSTOMER: “Yes, my wife asked me to buy her a pair.”

CLERK: “What size stocking does your wife wear, sir?”

CUSTOMER: “Oh! She forgot to tell me.”

CLERK: “Then I‟ll give you 9 ½ ; that‟s the average size. Here is a very fine pair.”

CUSTOMER: “How much are they?”

CLERK: “They are $1.50.”

CUSTOMER: “Hm, do you have anything cheaper?”

CLERK: “Yes, sir, these are $1.00.”

CUSTOMER: “What is the difference between the $1.00 and $1.50 hose?”

CLERK: “The $1.50 hose will give your wife MORE MILES of service!”

CUSTOMER: “ More miles of service! Well, that‟s what she needs; she‟s always walking them out. I‟ll take a pair.”

CLERK: “Does one of your wife‟s stockings wear out before the other?”

CUSTOMER: “Indeed it does. She‟s always tearing one and throwing the other away.”

CLERK: “Wouldn‟t it be GOOD BUSINESS to buy two pair of the same color, so she can alternate if one stocking tears or runs?”

CUSTOMER: “Say, that is good business! I‟ll take two pair.”

CLERK: “You can now have the third pair for only $1.15. You save twenty five cents, the price of two good cigars.”

P. 126

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