Tested Sentences That Sell - Authorify

Bloomingdale‟s Department Store of New York sold furniture polish twice as fast one spring by having the clerk use this opening statement as he held a bottle of their favorite polish toward the customer:

“It cleans and polishes on ONE EASY operation.”

The salespeople sold the “operation” – not the polish.

Two follow-up “Tested Selling Sentences” were:

“It will save many a spring backache.”

“It will cut your spring house cleaning in HALF!”

On the counter was a “talking sign” that said:

SPRING HOUSECLEANING TIME IS HERE

Get a Bottle of Polish Today!

There is an art in making words sell – and it is an art that you can easily acquire by just a little study of how to sell the “sizzle” – not the cow!

P. 92

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