Asha Vardan - GUIDE TO SELLING A VACANT HOME

the long run when the home’s perceived value is boosted.

DOES HOME STAGING WORK?

According to the information from the Real Estate Staging Association, properties that are professionally well-staged look more appealing and spend less time (about 75%) on the market. They are most viewed by buyers as “well-maintained” and “must- see” houses, and subsequently sold at a higher price. When it comes to acquiring real estate, most prospective buyers imagine or think they can overlook empty rooms or poor décor and see only potential, but they really do not. The sole purpose of staging is to make it easy for prospective buyers to envision how they will live in the house. It gives an example of the type of comfort and life that prospective buyers can have in the house. This is the main reason successful builders use model suites and model homes to sell their projects. Experienced home sellers discover that the same principles from modeling a home are also useful in the resale market, thus, they rely on professional home stagers to make sure that they sell at a higher price and quickly get off the market. When hunting for a house, home buyers start with a reasonable list of prospective properties, but the house they buy is often chosen mainly for emotional reasons. The aim of staging a project is to ensure that prospective buyers see the great possibilities owning the house will bring. The prospective buyer can walk into the home and have that “finally, I’ve gotten my dream home” feeling. Potential buyers pleased with the staging may be willing to look beyond some of their “must have” features such as a two-car garage or fireplace. It is paramount to put minute details into consideration.

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