CHAPTER 7 Marketing a Vacant Home acant Home
BENEFITS OF ADVERTISING ON MULTIPLE PLATFORMS
The boons bestowed by web technology have rendered it extremely easy to sell property on multiple platforms. While most homeowners engage or eventually resort to an agent to sell their property, some turn to the online real estate portals, online classified ads, video sharing sites, blogs, and social networking sites. Several sites are specially designed for property selling. In addition, sellers can utilize the capabilities of real estate companies like Trulia and Zillow that also feature mobile apps to handle the complete range of processes associated with home selling. House buyers make broad and sophisticated use of the online market. However, their online activity significantly varies. Some are hunting for properties by locating specific brands on search engines. Others are keen to go through reviews and ratings on
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