whom they are comfortable. This book was written to provide some of that comfort without the direct sales stressors of person- to-person contact. I want prospective or active home sellers to independently gain a better understanding of the home-selling process. I’ve had potential clients ask me, “Why should I use a realtor and pay a highfee?” Many people don’t fully realize the fine details involved in selling a home—and that’s normal. A knowledgeable real estate agent provides actionable insight on how to best market your home, avoid critical mistakes, and maintain proper focus throughout the process. An agent is also there to ensure you navigate through all the paperwork smoothly. Let this book be your go-to resource for information, strategies, and techniques that can be put to work to sell your home quickly at the best price. Take time looking through the chapters and master the secrets of successful home sellers. For example, discover why comparable homes sell for considerably different prices. Be ready to sell by knowing your home’s market value, best listing price, negotiation tactics, and improvements that offer the best Return on Investment (ROI). My sincere hope is that this book will help you make the most of your time and efforts to sell your home. In Part 1, the process and importance of preparing your house for sale is examined: how to present to get top offers, the “80/20 rule,” along with which upgrades will make the most difference in ROI. Part 2 delves into marketing your home with a look at costly mistakes, avoiding those mistakes, and finding qualified buyers. In Part 3, we examine the critical topic of negotiations—what to expect, and how to conduct them—and finish with a look at
2
Powered by FlippingBook