CHAPTER 7 The Three D's
DEPERSONALIZE
Staging is readying the home to show to potential buyers; you must encourage them to visualize living in the home itself, not in your home. I know this may be a little painful and seem a little cold to some, but
depersonalizing often helps in the sale of your home . Depersonalizing the home involves removing personal items, such as photos, trophies, and collectibles. Knickknacks and wall decor are also personal taste items that may distract buyers from seeing the home as theirs. It’s not personal, but not many people will appreciate your beer can collection, antique kitchen accessories, overstuffed closets, VHS/CD/DVD/records collection, and general clutter, except you. Simplify and neutralize your home as if it were a model home because that’s exactly what it is while it’s on the market. Pack and store your treasured items out of sight. Consider monthly rented storage units until your home sells. Make your home a clean, welcoming, blank canvas upon which any buyer can visually paint their own dreams. It should not feel like your home while you show your home.
DE-CLUTTER AND DISCARD
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