CHAPTER 15 Why Hire Me?
This book is full of information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home online or traditional marketing and advertising channels without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that affect the markets. There are weeks of 300-point gains and 400-pt losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you handle the emotional roller- coaster of seeing thousands of dollars of your money come and go? In today’s market, the selling and purchasing of a residential property involve many with different skills and expertise who participate in the transaction from start to finish. It takes many steps to get us to the closing table. For sellers, it can seem overwhelming to know how to anticipate and coordinate every step necessary to prepare your home to show, list, market, and sell. I feel that my knowledge of real estate and mortgage lending we can make the process much easier. You do not need to know a real estate expert or be a lender with me on your team. I network with various contractors, lawyers, insurance agents, 89
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