Real estate has three important guides: condition, price and location. The location cannot be changed, so if it is not ideal or the condition is not average or above, the way to reconcile either or both is in price. Take this into account: if your home is staged and the home for sale next door is not, which home do you think will be more appealing and draw more interest? Is a potential buyer going to be willing to pay the same price? It is pretty easy to figure out the advantages. The secret and power of home staging. I hope you enjoyed this chapter and find it helpful in your next home sale.
STAGED VS. NON-STAGED CASE STUDY & REPORT
I wanted to give you the most convincing proof possible. Many people find it hard to believe that the simple act of staging helps one home sell for more than another, similar home. In my research, I looked for examples of similar houses being sold for differing amounts of money, where only one of the two houses was staged. The clearest example I could find was in the case of these two listings.
This development has 200 equivalent townhouses.
Every single townhome in the neighborhood is three stories, with three bedrooms and three bathrooms. Every unit has the same floor plan.
I looked for two sales there, and found these:
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