CHAPTER 10 Be A Power Negotiator Negotiating your home sale does not have to be
intimidating. By learning how real estate negotiations work and how to apply proven techniques, you can get the price you want from the buyers.
KNOWMORE THAN YOUR BUYERS
The two major elements of negotiation are motivation and skill. • A motivated buyer wants the best deal, and you, the seller, want the best price. • A skilled negotiator is an expert at working under the pressures of competition, time, information, and communication.
WHAT MOTIVATES A SELLER
• Time on the market • Relocation • Pressures of maintenance and upkeep • Emotional and mental stress, especially during divorce
Selling your home is a multifaceted process. To be a strong negotiator, you must avoid allowing emotions to overpower
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