CHAPTER 15 Why Hire an Agent?
This book is full of information on how to sell your home. You have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could buy or sell a home through online or traditional marketing and advertising channels without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but there are political and business factors that roil the markets. There are weeks of 300-point gains and of 400-point losses. The question: Are you ready to handle your own Tax-Free Savings Account (TFSA) or stock market investing? Do you have the expertise necessary, and can you handle the emotional roller- coaster of seeing thousands of dollars of your money come and go? The truth is, without a professional on your side, there’s a good chance you won’t sell. Even if you do, individual sellers often sell for 130
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