CHAPTER 7 The Three D's
DEPERSONALIZE Staging is readying the home to show to potential buyers; you must encourage them to visualize living in the home itself, but not in your home. Depersonalizing the home involves removing your personal items, such as photos, trophies, and collectibles. Knickknacks and wall decor are also personal taste items that may distract buyers from seeing the home as theirs. It’s not personal, but no one — besides you — will appreciate your beer can collection, antique kitchen accessories, overstuffed closets, VHS/ CD/DVD/records collections, and general clutter, except you. Simplify and neutralize your home as if it were a model home, because that’s exactly what it is while it’s on the market. Pack and store your treasured items out of sight. Consider monthly rented storage units until your home sells. Make your home a clean, welcoming, blank 62
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