AFY Ingrid Rojas - Biz Card Book

always have a prominent role during the sale. Perceived value and market value are not the same. You need to know how to price your home strategically and correctly from the get-go to obtain the best price. Homes that sell quickly and for a good price generally were priced correctly. Often, homes that sell within their first week or two of market listing go for a bit above asking price, while those unfortunate homes that grow “stale” on the market for months eventually sell, but for well below the list price. As a seller, keep in the forefront of your mind two things as you determine initial listing price. First, sentimentality has no dollar value. Although you have emotional connections to your home, the buyer does not. Most buyers being shown many properties do not expect yours to be “the one.” You will have to work to get them to that decision. Avoid letting sentiment play a part in pricing the property. Set all emotions aside during the selling process. Buyers look for cues to figure out your motivation to sell. Next, there is also no direct dollar-for-dollar correlation between upgrade investment and

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