One buyer paid a premium for a townhouse because it overlooked the woods rather than the parking lot. In a different scenario, a seller capitalized on the fact that most homes in his complex lacked private yards—only a few had access to a shared half-acre grassy area. The owner used this unique feature to his advantage. With fewer than 10% of the townhomes offering that benefit—and his being the only one on the market with it—he made it a key selling point. This distinctive feature helped the home command a higher sale price. Another townhouse seller in the same complex found a different unique feature. Although she did not have a yard, her property backed up to a lake and fountain. This unique feature helped her sell the townhouse quickly and for a better-than-average sales price.
ENHANCE AND HI CE AND HIGHLIGHT UNI GHT UNIQUE FEATURES
Identify, enhance, and highlight your home’s unique features through marketing copy, photos, and showings. Avoid focusing on hypothetical changes, like how a storage room could be converted into a full bath—most buyers are more interested in what the home already offers. Instead, tailor your showing to
the buyer's specific needs. For example, if the buyer owns a dog, don’t dwell on potential renovations. Instead, walk them straight to the fenced dog run in the unusually large backyard. Highlighting features that align with a buyer’s current lifestyle can foster an emotional connection and help the home stand out. When a property includes a feature that the buyer is actively seeking, showcasing it clearly can generate strong interest—and
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