CHAPTER 4 Creating Curb Appeal b Appeal
Someone once said, “A striking first impression may not lead to love at first sight for everyone, but it's undoubtedly an invitation for serious consideration.” This is especially true when it comes to selling a home. First impressions matter—and in many cases, they can mean everything.
Nothing sets the tone of a relationship or encourages a transaction more than its first impression. So, always consider what a potential homebuyer may think as he or she drives up to the property for the very first time. Think of "curb appeal" as the home seller’s version of a shop window—it’s the first glimpse that invites potential buyers to step inside and see more. Just like choosing a lunch spot on a busy tourist street, it comes down to either the exterior presentation or, as discussed in the 80/20 rule—a specific feature that draws people in. For most lunch seekers, it's the way the place looks (“curb appeal”), and for others, it's the soups and sandwiches they serve ("specific desired feature"). You do not have a lot of time to establish a curb appeal relationship with a prospective homebuyer. Whether they're cruising the web to view online photos from across the country, or cruising by your home in the family SUV on a Sunday afternoon, the homebuyer often decides at a single glance whether he or she wants to see more. 19
Powered by FlippingBook