Those two seemingly small actions made a $40,000 diff e a $40,000 difference.
SURVEYS ON STAGING
Consider these results from surveys conducted by Coldwell Banker and the National Association of REALTORS®: • Homes staged prior to listing sold 79% faster than homes staged after listing.Staged homes spent 50% less time on the market than homes that were not staged. • Staged homes usually sold for more than 6% above asking price. • A staging investment of 1% to 3% of asking price generates an ROI of between 8% and 10%.
WHAT DOES THE BUYER WANT TO SEE?
Most homebuyers want to envision a fresh start. If they can picture themselves living in the home, the home will be easier to sell. The home should feel fresh and well-maintained to reassure buyers that upkeep is minimal . The goal is to create a clean, simple, and contemporary feel. Painting, updating fixtures, and removing stained carpets and popcorn ceilings can boost a home’s marketability up to 75%.
NEUTRALIZE FOR VISUAL APPEAL
In staging, distractions are removed and the focus is placed on the home’s best features to create a presentation that is open, intriguing, and versatile. As a rule of thumb, sellers neutralize personal tastes and décor to help the buyer easily envision the home furnished in their own style and preferences. This approach not only broadens the home’s appeal but also allows prospective buyers to emotionally connect with the space, increasing the likelihood of a strong offer.
27
Powered by FlippingBook