High-quality photographs—both interior and exterior—create strong first impressions and play a crucial role in attracting potential buyers. In today’s market, online presentation is one of the most powerful tools for marketing a home, and professional photography is often the first step in capturing a buyer’s attention. Bright and colorful shots of welcoming spaces encourage buyers to imagine themselves comfortable and living happily in your home. By focusing on unique aspects of your home—like large rooms with great views or amazing architectural features—you can generate genuine interest. Stage your home to give the appearance of space and light in every photo without distorting reality.
MAXIMUM TARGETED EXPOS TED EXPOSURE
When you hire a real estate agent, they place your listing on all major real estate portals, such as Zillow, Redfin, or Realtor.com. Buyers flock to these websites to find new listings. The agent also places your home on their own website and social media outlets. In the average month, Zillow accounts for 29% of all traffic to real estate websites each month. When you choose an agent to sell your home, make sure they offer maximum exposure to potential buyers through the online marketplace. Check to see if they are current with all techniques for online marketing and can provide the advanced technical services to sell your home such as:
• Visual maps, such as Google Earth; • Floor plans or 3-D floor plans; • Video tours; • Updates on buyer activity through the agency; • Electronic documents; • Agency mobile device app; • Social media exposure; • Virtual home staging (if your home is empty). 52
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