CHAPTER 11 Locating Buyers
As mentioned earlier, strategic pricing and aggressive marketing remain the most valuable tools for finding ready buyers. A well-priced home generates immediate interest and can lead to faster offers, while an aggressive marketing plan ensures your property reaches the widest possible audience. This includes online listings, high-quality photos, video tours, social media promotions, and placement on real estate platforms targeted to your ideal buyer.
In today’s digital age, most homebuyers begin their search online, so it’s critical that your listing is compelling and easy to find. A skilled real estate agent will combine market knowledge with a modern marketing strategy to attract qualified buyers who are ready to act. According to recent surveys by the National Association of Realtors®, 95% of buyers used online resources during their home search, and 87% purchased their home through a real estate agent or broker. In today’s digital world, your home can be viewed from virtually anywhere—but visibility alone is not enough. A skilled agent will go beyond basic exposure by ensuring your home is featured on targeted websites that cater to the buyer's 68
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