specific needs. These platforms often include search filters for schools, neighborhoods, and subdivisions, helping buyers find homes that align with their lifestyle. A dedicated listing site should offer detailed information about nearby schools, shopping centers, restaurants, and entertainment—factors that play a critical role in a buyer’s decision-making process. For example, a neighborhood populated primarily by retirees with no nearby school bus stops may not be ideal for a young family, even if the house itself meets their criteria. Likewise, a bachelor might not be drawn to a family-oriented neighborhood, despite the home’s layout or features. That’s why it’s crucial for your agent to market your home on platforms that align with their lifestyles and interests. Doing so helps attract qualified, genuinely interested buyers and reduces time spent on showings to those unlikely to move forward.
GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube video tour offers potential buyers a more personal and immersive view of your home, helping them visualize what it’s like to live there. These videos can be linked to major search engines, boosting visibility and engagement. If you create a video tour, be proactive in promoting it—share the link with prospective buyers, and ensure your real estate agent does the same. The video should also be featured prominently on your agent’s company website. In addition, make sure your marketing strategy goes beyond traditional agent networks. With nearly two-thirds of buyers beginning their home search online, leveraging digital platforms is essential. If you’re not equipped to handle online video marketing yourself, ask your agent to take the lead. When interviewing agents, be sure to discuss their approach to online marketing. Choose someone who uses modern tools,
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